Like many in the emerging scene of fresh-focused Cali wineries, Mike Roth and Craig Winchester favor a scientifically thorough approach without falling for the trickery of interventionist winemaking.  Native yeast, natural malolactic conversion, minimal effective sulfur and bottling without filtration are the pillars of the Lo-Fi ethos.  Over the last few years they’ve seen the public resonate with their vision and the business has grown to an impressive 7,000 cases in a year.  Some of their fruit comes from vineyards they farm and some is purchased.  They don’t believe in dogmatic natural wine purism and they’re not fans of science project indulgences with high price tags.  The cool-kid treehouse thing doesn’t do it for ‘em.  They just want to jam out high-quality, wholesome wines that people can always look forward to hanging out with; Lo-Fi wines relentlessly deliver on quality and affordability.  The winery employs a charming record store motif to drive home the message that the wines aren’t supposed to be aristocratic studies, just a good time in a bottle.